The average 40 hours per week employee spends about a third of their weekdays devoted to their job. Most spend more time working than they do sleeping or being with their families Monday – Friday. With such a big chunk of life being taken up by work, it’s important that the place an employee […]
What’s So Special About Apparel?
Clothes – everyone wears them (at least, we hope). Whether wearing a uniform for work, a sweater for warmth, or a baseball hat to shield from the sun, everyone regularly depends on different articles of clothing for the utility they provide. As a business owner, chances are you already harness the power of apparel […]
Brand Matters: The Value of Self-Care
It’s hard to take care of others if you aren’t taking care of yourself. As a business owner, it’s important to practice self-care in your own life to encourage your employees and clients to follow suit. Implementing self-care and positive lifestyle changes can lead to improved productivity in the office and support improved […]
Brand Matters: Business as Unusual
Dare to be uncommon. Ordinary business practices lead to ordinary business. We all know print and promotional products are effective forms of advertising, but with so many companies selling the same shtick, how do you stand out? Sometimes it can come down to what it is you’re giving away. Pens are great, everybody uses […]
Brand Matters: Giving Back is Getting Back
Wanting to make a difference for the greater good is a universal desire but, for many consumers, it’s hard to know where to start. They feel like they need to identify something to give up in order to have the means to give back. But what if customers didn’t have to choose? What […]
Brand Matters: Ready. Set. Gift!
The calendar year continues to fly by and we are quickly racing toward the holiday season. Christmas and the New Year are still months away, but in the world of corporate gifting and today’s crazy climate, it’s never too early to start thinking about gifts! Corporate gifting can be twofold: it can mean giving […]
Brand Matters: Everything You Need to Know About Brand Storytelling
When it comes to building a brand, the story behind your business is just as important as the brand itself. There needs to be a purpose, a reason for the choices you make when telling your story and when making decisions for your business. 1. What is Brand Storytelling? Brand storytelling is the act […]
Brand Matters – Leveraging Print to Build your Brand
We are living in a digital age, but that doesn’t mean print can’t leave a valuable, lasting impression with your target audience. Print offers a very tangible experience that is often missing from the digital space. It’s been proven to increase customer engagement and can effectively complement a strong promotional or marketing campaign1. While print […]
Do Your Clients “Expect” Eco Friendly Promotions?
One of the biggest positives (yes, we said positives…) of the 2020 pandemic is that many companies have become more environmentally friendly. From reducing office space and single-use products, to the new hybrid workforce that commutes far less than before, companies are reducing their impact on the environment, across the board. It’s not […]
What’s HOT in Promo for 2022?
As we move into 2022, there is one trend that is undeniable. Print and promo are back and more effective than EVER before. According to a recent study of 300 corporate gift buyers by GiftNow, corporate gifting is expected to reach $242 billion this year, growing at an accelerated rate.1 The reason behind this growth? Things got personal. With everyone feeling dispersed and disconnected, companies are looking for […]